Sunday, May 30, 2010

On a du pain sur la planche*

I am currently a marketing intern for Academie des Arts de Vivre a luxury tourism company and my project is to revamp the website,  as well as  re-design the brochure to complement the website.  Mme de Willermin and I spent numerous hours going over inspirations, such as Chanel, Hermes, Martin Randall Travel brochures, and I cannot wait to dive into the project the next 7 weeks and see what we accomplish.

But for now, here are some wonderful examples of amazing design from the Martin Randall Travel brochure:

The content and design of this brochure perfectly target's Mr. Randell's clientele, those who want the full extent of cultural knowledge infused in their travels. They crave knowledge and we see that knowledge embedded in the brochure's design.

The cover resembles a vintage scholarly journal or a book. I was especially drawn to the border design which infuses a mediterranean color palette with a vintage wash. The brochure itself is an artwork as well as a travel guide!

The brochure relies on artwork to describe its various destination which keeps to the theme of scholarly expeditions

Check out the vintage map used to outline the tour route- does that not call to your inner-explorer?

And the typography! 

It was very refreshing to see the vintage design of the brochure which perfectly complements the historical and cultural tours of the company. It also shows that modern design, although eye-catching, is not the only plateau for design! I hope to keep Mr. Randall as an inspiration while working with AAV and the new website.

* The translation= we have a lot of bread on the board.  Mme de Willermin used this french expression to express the numerous projects we have lined up for the next two months and I thought it would be fitting for my first internship post. 


  1. Wow, you're actually serious about this blogging thing, but seriously, well done so far! You actually make for some interesting reading.

    (not really, I just like the pictures =p)


  2. Oooh, and I agree, the typography is really cool!